Make Yourself

Niagara Falls ESPRI challenged the Tall Girls to develop a marketing campaign targeting the residents of the City of Niagara Falls to transition from situations of poverty and unemployment to stable, sustainable and career centered employment.

The “Make Yourself” campaign focuses on empowering the individual to be an active participant in the process, a key component to engagement and retention. A series of materials including posters, online advertising, event graphics, postcards and a website launched the campaign in early 2019 and will continue to focus on outreach and recruitment.