In these times of social distancing and virtual everything, we are finding ourselves “on-line” more than ever. We are bombarded by digital marketing of every kind competing for our attention. But marketers like Tall Girls Design see the value in including printed materials in your marketing mix. After-all, you can’t write notes in the margins of a Google ad, or pin a digital ad on your refrigerator.

Here we make the case for including PRINT in your marketing mix.

Your Brain on Print

• Paper-Based Reading Benefits from More Focused Attention – Digital readers multitask, often to the point of distraction – studies found that this hyperlinked engagement leads to lower comprehension and recall.
• Paper Readers Comprehend and Remember More – Paper-based readers apply better cognitive strategies such as making connections or inferences and writing comments in the margin.
• Reading on Paper Is Multisensory – People are more likely to grasp and remember information gathered through multiple platforms and multiple senses, resulting in more recall triggers.
• Print Advertising Makes Products More Desirable – Neuroscience has found that people are more likely to remember an ad and its context if they also see it in print.

Print in the Mix

From postcards, to advertising, posters, flyers and more, Tall Girls Design can create print materials that stimulate and engage. What can we get printed for you? Let’s brainstorm!