Never underestimate the importance of updating your website. Whether you have a big corporate website or a blog for your personal brand, to stay competitive, your site needs to keep up with the times in terms of both looks and functionality.

Time for an Update?

Maybe you need to upgrade to be consistent with technology or to make sure your site works on mobile devices. Maybe you have had a rebranding or your design is outdated and needs a refresh. Or maybe your site is just S L O W. 

If you can see yourself in this list, it could indicate you should update your website:

• Your website is old. Five years is way too long to go without updating these days — keep things fresh.
• You have no mobile version, and/or your website isn’t responsive.
• Your website uses HTTP. HTTPS, the secure version of the familiar HTTP protocol is especially important if your website deals with any kind of sensitive data.
• Dead links. These are links to pages that don’t exist anymore, whether internal or external. Every such link discourages visitors from trusting your website.
• Making changes is a challenge. If making even a small update takes too much time and effort — or even requires contacting a third party.
• Yours is among the oldest-looking sites in your niche. Looking neat and modern says a lot about your business practices.

Looking to maximize your web space? Let’s brainstorm!